The Uber company launches their first offline campaign in Russia.
To Explain what is UBER in TV-clips.
To Show that using a mobile app to book a taxi is very easy.
Owners of smartphones. 20-45 years. Middle-income. People who are actively using debit and credit cards.
Yekaterinburg, Novosibirsk, Rostov on Don, Krasnodar, Kazan, Chelyabinsk, Ufa, Nizhny Novgorod, St. Petersburg, Krasnoyarsk.