UBER TVC

ABOUT FILM
The Uber company launches their first offline campaign in Russia.

Task:
To Explain what is UBER in TV-clips.
To Show that using a mobile app to book a taxi is very easy.

Timing:
15 seconds.

Target audience:
Owners of smartphones. 20-45 years. Middle-income. People who are actively using debit and credit cards.

Territory:
Yekaterinburg, Novosibirsk, Rostov on Don, Krasnodar, Kazan, Chelyabinsk, Ufa, Nizhny Novgorod, St. Petersburg, Krasnoyarsk.

FILM
DOWNLOAD, ORDER, SAVE!
This clip is constructed on incentive verbs (which are calling for action).
The appeal to action shortly and clearly shows the idea of UBER app.
In the video we show a series of simple verbs. Each verb is followed by animated elements showing definition of the word. Upon transition from word we demonstrate clarifying animated ligaments.

JUST DOWNLOAD
The phrase appears on the screen.
The finger touches the word "download", then it is transforming into a smartphone.
JUST ORDER
On the screen appears the UBER map showing the existence of vacant cars.
There is an inscription "order".
JUST SAVE
The UBER car moves out on the screen.
The sign of "clocks", what symbolize time-saving, and the sign of "money", which symbolize money-saving shows on the screen.
IT IS JUST UBER
The car moves away, on the screen behind it leaves the UBER logo.

The infographic text appears below on the screen:
Download the app.
Enter a promo code "TV".
Get a free ride up to 400 rubles.
Illustraition references:
MUSIC
We suppose that track "90" by Pompea is a perfect solution for Uber TVC.
We suggest not using a track entirely, but only the begining (0.00-0.15.)
This fragment perfectly fits into a clip concept and reinforces it.
Well-known motive will draw attention not only to the audience familiar with band's music, but will be surely remembered by unsophisticated listeners too.
It is important to note that lingering "U" is perfectly correlated with our brand.
At the expense of a lingering pleasant melody the jingle has potential to become viral and being always associated with our clip.
In the future, this jingle can be used in other company's materials, both in internal and external.