by Red Pepper Creative

Our objective is to make consumers choose
MEGA as the unique shopping destination
to shop new fashionable and affordable fall look.
So...

NEW
COLLECTION
FALL

Integrated Campaign Idea
TVC script supported by Internet channels
Key Visual
Digital Solution
In-mall Activation
Consumer Journey (inc. MEGASTYLE and MEGACARD)

WHAT IS THE
CURRENT MEGA POSITIONING
ABOUT?

Having everything at one place
Family-friendly mall
Creating a better everyday life for many people
WHAT ABOUT
WE
WANT TO BE?


Creating a better everyday life for the many people
Unique and well-balanced centre between affordability and fashionability
Environmentally friendly centre for the family segment and lifestyle guests
MEGA is the most well known shopping mall brand in Russia, which aspires to be perceived as fashionable and affordable shopping for the target audience. But online retail is growing and new communication and sales channels are developing.

MEGA has a great choice of new fall collections of affordable fashion brands. Each of them has a strong image campaign provided by the best creative and production companies of the world. Most of them also have their shops in other shopping malls. To compete with these brands in the image and fashion platform is not a good idea. But we still have a great opportunity to change the consumer's thinking and behavior.

Our audience consists of very satisfied and loyal customers.
We still have 17% of loyal visitors and this is our main asset.

SO, MEGA IS A BRAND ABOUT REAL PEOPLE.
AND WE WILL USE IT.



NEW
COLLECTION
FALL

Integrated Campaign Idea
TVC script supported by Internet channels
Key Visual
Digital Solution
In-mall Activation
Consumer Journey (inc. MEGASTYLE and MEGACARD)

Real people trust another people much more than usual advertising content. Real people develop real trends in fashion, lifestyle and other segments of our life. They create the new real looks which are closer to their spirits than all other looks from any fashion campaign . Finally, real people set real trends and anyone can become a trendsetter the support of MEGA
DON'T FOLLOW
TRENDS.
BE THE TREND.

IT MAY SOUNDS OBVIOUSLY,
BUT EVERY MAN IS UNIQUE.
SO, MEGA SETS THE MAIN TREND
OF THE SEASON - TO BE YOURSELF

Create trends, improvise, play, set trends , and MEGA gives you the opportunity to show your look to the whole country.
Bright socks with formal jackets?
Why not?!
Torn jeans and high-heeled shoes?
It's your choice. Your own trend.
Your MEGA.


MEGAFASHION
The world's largest online fashion show
www.megamall.ru/megafashion
We want to produce an integrated campaign, based on unique digital solution and in-store activation.

We will open a fashion studios in MEGA and give people an opportunity to choose and form their own look

#megalook


During September a big wardrobe and a shooting stage will be arranged on the central platform of Shopping Center MEGA, where each guest of shopping center can try on things on their own taste and take part in an advertising campaign.
For participation in fashion show the guest becomes a certain number of bonus points on the MEGACARD, which he already have or which he can issue here.

The studio will consist of several running paths, imitating a podium, and a uniform background. We will shoot people «looks» in the movement in a 360 degrees format.
Every shooted «look» will be placed on the special online-channel of the project.
The «looks» will be broadcasting in chaotic order for 5 seconds per every participant..
Visual reference
Mechanic reference
24 Hours of happy
360 degrees video reference
Production 360

Each visitor of the website will be able to stop video at any time, and by clicking on this or that part of clothes, find out its brand, cost and existence in Shopping Center MEGA
Image
Key
Visual


Integrated
Visuals

Tactic
Visuals


Consumer
Journey


MEGALOOK
MEGAKIDS FASHION CLUB
LOOK GIFT CARD
MEGACARD In-mall Activation
MEGASTYLE
MEGARECYCLING: Change old clothes for a new look
IMAGE CAMPAIGN

Audience Engagement


Social
Component