MEGA PROJECT MAP

by Red Pepper Creative

MEGA FASHION SHOW

NEW
COLLECTION
FALL
// 2016


PROJECT MECHANIC
In-Mall
Digital Production
Video Production
Celebrities

PRODUCTION TEAM


Project Mechanic

IN-MALL
Big wardrobe and a shooting stage will be arranged on the central platform of Shopping Centers MEGA.

For participation in fashion show the guest becomes a certain number of bonus points on the MEGACARD, which he already have or which he can issue here.

Project Users can convert their looks into a GIFT CARD.
DIGITAL PRODUCTION
We produce the world's largest online fashion show

User generated «looks» will be broadcasting in chaotic order for 5 seconds per every participant.
Each visitor of the website will be able to stop video at any time, and by clicking on this or that part of clothes, find out its brand, cost and existence in Shopping Center MEGA
We integrate web in social networks, such as Vkontakte and Facebook. So users can share their 'looks'
Web site will be location-based filter and will also have name or social id filter

#megalook



VIDEO PRODUCTION


The studio will consist of several running paths, imitating a podium, and a uniform background. We will shoot people «looks» in the movement in a 360 degrees format.

Every piece of outfit will be tagged and will be loaded to online channel


#megalook
CELEBRITIES

To create a bigger attention to the project, we invite self-made trendsetters: Anton Sevidov, Ivan Dorn, Irina Gorbacheva, Iowa. Also we use local trendsetters in every engaged city.

We invite Vlad Lisovets who will choose best 'looks' for placement them in OOH campaign and the MEGASTYLE magazine.

Music band POMPEYA will record infinity official MEGAFASHION track





PRODUCTION TEAM

RED PEPPER CREATIVE

ACCOUNT AGENCY
CAMPAIGN IDEA
ADMINISTRATION
CELEBS ENGAGEMENT
PORTFOLIO

WHITE RUSSIAN STUDIO

DIGITAL SOLUTION
WEB PROGRAMMING
TECHNICAL SUPPORT
PORTFOLIO

INTERACTIVE LAB

VIDEO PRODUCTION
VIDEO 360 PRODUCTION
POST PRODUCTION
TECHNICAL SUPPORT
PORTFOLIO
TIMING FORECAST
Programming estimation 2 - 4 months